Lido

In a highly competitive and often cutthroat restaurant business, staying power is no ordinary feat. To celebrate Lido’s 80 th year in the business, we created a campaign as legendary as the veritable brand itself. In collaboration with culture vulture Carlos Celdran, we mounted a historical walk down the streets of Binondo to trace the history and legacy of the Chinese-Filipino exchange that paved the way for the first Lido restaurant in this beloved Chinese quarter.